Visitors to your website want a clear, quick, and easy path to purchase whatever they prefer where they are likely to buy from websites they feel they can rely upon.
People are highly likely to add items to their cart however when they realize they need to make an account to continue with the purchase, they might leave. One of the easiest ways that you can reduce abandoned shopping carts in your store is to give users the option to guest checkouts. A high cart abandonment rate is a common indicator of ‘something’s wrong’ in your checkout process.
Shopping cart abandonment happens when customers add items to their cart but leave even before finishing their purchase. Let’s dig deeper about its benefit in the following points:- 1. If you are going to enable them, users are left with the option of guest checkouts. You are given the option of whether or not you prefer to enable customer accounts. Pros of Allowing Guest CheckoutsĪllowing guest checkout is an easy-to-do default option in Shopify. Let’s look at the pros and cons of allowing guest checkouts for your customers without any further ado.
It gives the shoppers the choice whether they want to check out as a guest or create a user account along with the option of making it mandatory to create a user account.īoth the customer account page and guest checkout have their own merits for Shopify stores which allows you to capture different kinds of shoppers. Shopify centres allow merchants to customize how they want their customers to checkout. But this comes with a disadvantage that when shoppers don’t create a customer account while checking out, you hardly have the possibility of bringing back these anonymous customers for upcoming purchases. When it comes to shopping online, many shoppers opt to checkout as a guest to let go of the long and tiring process of signing up as a customer.
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